Join us on Friday, July 18 for Barbie Game Day, featuring a special-edition jersey giveaway and a marquee matchup against the Astros.

After launching the Boho Barbie with Mattel in 2006, the Chinese-American fashion icon has designed her own figurine, which ...

Barbie Sui is dressed in a star-print frock and platform boots from the designer’s spring 2007 collection and sunglasses from ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

After defending her women's championship at WrestleMania 41, Stratton discussed her unique entrance at the event.

Tigercat_LPG/istockphotoBack in the 1960s, kids didn’t need screens or smartphones to get excited — they just needed a toy ...

"It's brought to you by Bucket Listers in partnership with Barbie Mattel. And as you walk around the experience through the ...