Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Green tea gives these delicate cookies a light, toasty flavor and a pretty green color.

Matcha, the powdered, whisked Japanese tea, rebranded as the holy grail for fitness influencers, has stirred a full-blown ...

Matcha tea lovers are turning on each other after a growing demand for the Japanese beverage resulted in global shortages, skyrocketing prices and gatekeeping from matcha fans accusing others of ...

Matcha, the most Instagrammable of Japanese teas, is taking the world by storm. The bright green tea has become such a staple drink in many cafés and a go-to flavour for many desserts that ...

Matcha, the vibrant green tea powder that has become wildly popular in lattes and desserts worldwide, is getting increasingly ...

Are you seeing matcha everywhere? Non-traditional uses of this "trending" ingredient, like a matcha biryani, have gone viral on social media.

A new and exciting addition to Frités’s reopening menu is the DIY Matcha Set. It comes with a bamboo whisk, sieve, mixing ...

Matcha is going mainstream in Canada, but surging demand and limited supply could send prices soaring by 30–40% in the coming years.

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers ...