Most notably, the viral lululemon Define Jacket has racked up over 2.8 billion views on TikTok, per reviewers who dubbed it the Brazilian Butt Lift (BBL) jacket. With a name like that, I had to ...

Unless you’ve been living under a rock, chances are you’ve heard of BBL jackets. These ultra-viral, ultra-flattering, ultra-chic pieces of activewear have completely taken over the gymwear ...

But in 2025, there's no need for discomfort - BBL jackets are the shortcut for an instantly sculpted waist. These slimming jackets are going viral for a good reason. Complete with a tiny waist ...

She also donned rain boots, a graphic top, statement sunnies and a maroon bomber jacket. Want to channel this style next time the clouds start to darken? Same! You can get Shayk’s model-off-duty ...

then you'll likely (read: definitely) have seen videos of people claiming that the Lululemon Define Jacket 'gave them a BBL'. For those who don't know, a BBL (aka Brazilian But Lift) is a cosmetic ...