Apple recently erased specific messaging from its Apple Intelligence page, presumably to avoid criticism over its delayed AI ...

In the market for a new TV streaming device? Let these words from Roku’s marketing lead close the deal on a new Apple TV 4K.

The movie toppled 'A Minecraft Movie' in a surprise upset and much-needed win for Warner Bros. movie chiefs Michael De Luca ...

Hence, brands are turning to Guster, MXPX, and other bands Millennials grew up listening to for their latest video ad ...

In a swift response to impending US tariffs, Apple executed a significant logistical operation. The tech giant airlifted approximately 1.5 million iPhones, weighing roughly 600 tons, from its ...

Tech companies don't always let their products work hand-in-hand, and so if you use a Fire TV device for your movies and TV but Amazon Music for your tunes, you might not know whether the two are ...

Apple’s ambitious spatial computing venture appears to be far from over, as fresh reports suggest the second-generation Vision Pro has quietly entered production. This development comes despite ...

Trump’s seas are going to be choppy at best. Yet the power of music in your marketing mix is unaffected. In challenging times, music creates lasting emotional connections. Companies may be ...

While Apple is confronted with a huge challenge due to US President Donald Trump's tariffs that could increase the cost of iPhones, CEO Tim Cook's recent moves might help the company to outplay the ...

Tariff regulations about to be established this month, Apple has shared its prospective plans to reduce and mitigate the burden of tariff in the nation. As per a report from Wall Street, Journal Apple ...

Auteur Research brings more than 16 years of innovation and excellence in music marketing, with services ranging from online PR and digital strategy to playlisting, distribution coordination ...