The business case for pursuing gender-based IPA initiatives is still strong despite a wave of DEI backlash, Kathryn Rothwell ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

For nearly a decade, they’ve had a spot-on Super Bowl marketing strategy that boosts engagement in a huge way. Although Doritos may have moved onto other innovative commercial ideas (rap battles by ...

The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy ... media with marketing plans. Plan to coordinate ...

An experienced, results-driven marketing company will help you hone your branding and create marketing assets and campaigns that attract new business like a magnet. The only problem is that ...

Here’s how it works. Knowing whether you have the best cell phone plan for your needs can put an end to those nagging doubts about whether you're spending too much for wireless service each month.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing ... SMM Action Plan The more targeted your SMM strategy ...

Take-Two Interactive will release marketing materials for Grand Theft Auto 6 closer to release. In a new interview, Strauss Zelnick said he has never seen such anticipation for an entertainment ...

the public information and marketing program manager for the Animal Services Office. The Austin Animal Center is hoping that this new five-year strategic plan will enhance shelter operations.

Only 37% plan on partnering with the same number, according to data from Sprout Social. While marketers are increasing their investments in influencer marketing, rapid changes in the social media ...