News

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or consultant rushes the implementation without considering actual use cases, ...
Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...
Explore why leading brands are moving marketing in-house, the models they're using, and how to build a successful internal team.
AI in Action
AI is now a key business consideration. BI's series AI in Action explores how company leaders create infrastructure and culture to drive AI adoption.