Of course, if you're a small business owner, you'll likely be working with a small marketing budget. That doesn't mean, ...

Meta will launch a groundbreaking plan that could dramatically reshape how small businesses approach marketing.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Micro-influencers are where it’s at in 2025. Forget shelling out big bucks for celebrity endorsements. These folks have ...

When running a business, deciding how to handle marketing is a crucial choice. Should you build your own marketing team, or ...

Discover how Alicia Layfield transformed networking into meaningful impact by building community through marketing, design, and in-person connection on PQ: Conversations That Build Equity.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Importance of a Marketing Strategy in an Organization. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

Learn how to manage and optimize SEO across multiple enterprise websites with a structured, scalable, and strategic approach.

Jason Wilson here, filling in for Terry Lefton, who’s on assignment this week. This week’s SBJ Marketing newsletter features a pair of dispatches from our Brand Innovation Summitt in Chicago, ...