In “Little Bosses Everywhere,” Bridget Read looks at the enduring popularity of companies like Mary Kay and Amway for ...

The central thesis of the book challenges conventional wisdom. Instead of merely improving complaint resolution, the authors ...

The book will highlight the bank’s customer communication strategies ... be featured in the book of Philip Kotler, a globally recognized figure in the field of marketing. Today, beyond providing ...

From this moment on, the real marketing strategy came into play. It’s here that we see the comedy marketing tactic come into play, as almost everyone can see the physical comedy. Having Coolidge ...

And “The Third Rule of Time Travel,” according to the author Philip Fracassi, is that you can only observe—you have no ability to change events. Which (along with comparisons to the ...