Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for up ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

Discover how Capitec Bank's innovative funeral cover strategy, priced at R102. 95 compared to R360. 00 from competitors, is ...

Delta has the most to lose if a financially distressed rival were to lower prices to compete for passengers. Delta is improving its pandemic-weakened balance sheet, with around 1.6 times net ...

Phillips 66 said Tuesday it is committed to further slashing operating costs of its refining business as a key part of the U.S. downstream company's long-term business strategy. In a letter to ...

These strategies, powered by quality education data ... What are segmentation and behavioral targeting in education marketing? Segmentation means dividing your educator audience into smaller groups ...

Because we marketers all know that real competition happens after game day. And when it comes to impeccable Super Bowl campaigns, Doritos marketing strategy has paved the way for companies to emulate.

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, SEO, direct mail, UX, in-store activations ...

Amid global market turbulence and newly-announced U.S. tariffs, Michael Saylor’s Strategy pauses its Bitcoin buying spree, signaling a potential shift in institutional crypto sentiment. Strategy’s ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay competitive in a digital-first world, leveraging automation tools has become ...

For many South African graduates, transitioning from an academic to a professional reality comes with significant challenges due to high unemployment rates and a competitive job market.