By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

China's national unified market initiative, launched in 2022, aims to dismantle local protectionism and market segmentation ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Brent Koning reveals gaming as a path to frictionless marketing and a critical attribute lacking within the media and marketing mix.

Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

In its newly published blueprint, the firm reveals strategies for identifying ... the need for a thorough and well-understood market and customer segmentation process." The firm's blueprint ...

Since our ultimate goal is to increase revenue, the objective is to choose a segmentation model that supports an effective, differentiated contact strategy. By marketing to each segment according to ...

This underscores the need for a thorough and well-understood market and customer segmentation process." The firm's blueprint highlights that successful segmentation goes beyond immediate ROI and that ...