Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

Establish a stable sales pipeline with these key strategies and smooth out the highs and lows of the feast-or-famine cycle of ...

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. This image provided by the Allen Institute on ...

Today we are looking at process and quality control. Trusts typically have developed process maps for a few processes but only in a subset of functions. Written procedures often exist, but they are ...

This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing ...

To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services powering app store growth today.

A top FDA official directly intervened in an agency review of Novavax’s Covid-19 vaccine, pausing the approval process to ask ... struck a deal to transfer marketing rights for the shot to ...

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