An experienced, results-driven marketing company will help you hone your branding and create marketing assets and campaigns that attract new business like a magnet. The only problem is that ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

That plan, however, didn’t work out, as trade tensions between the United States and Canada pushed potential financiers to the sidelines, it said. The court approved most of HBC’s proposals, such as ...

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds.

Influencer marketing is a branch of digital marketing, its campaigns are essentially endorsements by social media influencers of certain products or services and their introductions to various ...

There are sales channels to choose from, marketing strategies to plan ... Ahead, learn how to write a retail store business plan, some mistakes to avoid, and see examples of successful real business ...

For example, a marketing strategy might say that a company aims to increase authority in niche circles where their clients visit. The marketing plan puts that into action by commissioning thought ...

Tip: For a step-by-step guide to creating a lean business plan (including a sample business plan), read our guide on how to create a lean business plan. Snapshot of marketing plan section page of a ...