If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

and overall marketing strategy. Such research also involves conducting a SWOT analysis to identify weak and strong points of the app and building a business plan. Again, analyzing your competitors, ...

Examples of this new type of marketing include Nike’s “Just Do It” campaign to share personal fitness journeys, and Lego Ideas, allowing fans to submit their own Lego set designs.

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...

A well-written business plan should include details about your business's goals, products or services, and finances. Many, or all, of the products featured on this page are from our advertising ...

From understanding types of health plans to comparing out-of-pocket costs, here’s how to find the best coverage. Many, or all, of the products featured on this page are from our advertising ...

Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.