By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of ...

And 71% of B2B buyers expect personalized ... over 300 US adults employed full-time in marketing, advertising, communications and social media, finds that almost half (49%) of marketing ...

These free online tools let you skip the setup and start tracking your money right away. Many, or all, of the products featured on this page are from our advertising partners who compensate us ...

As the name suggests, the course covers 23 skills that you should be familiar with if you plan to use Excel regularly. The skills cover a wide range of use cases. Also while some of them are ...

Here is a list of our partners and here's how we make money. A budget planner is a tool, such as a worksheet or template, that you can use to design your budget. A successful budget planner helps ...

Here’s how it works. There's good news if you're looking for the best unlimited data plan for your phone service — you no longer have to set aside a big chunk of money in your budget each ...

A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...

The agency works with prominent clients such as Headspace, Adobe, and Spotify, and it was voted Germany’s top B2B company ... full of app marketing strategies and techniques that app marketing ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.