Jochen Koedijk, Expedia Group's chief marketing officer, wants the travel brand to be a first mover in AI.

Elle Kolb launched her own business, Kolb Creative, devising customized digital marketing strategies for her small- to medium ...

If you have a keen eye for detail, are good at organization, and want to be self-employed, establishing a bookkeeping ...

In many ways, the internet has leveled the playing field for small business owners everywhere. Online businesses are ...

With economic instability, the pressure is on leaders to tighten belts yet still remain top of mind for target markets.

Yellow Pages Limited (TSX: Y) (the "Company"), a leading Canadian digital media and marketing company, today announced the purchase of group annuity contracts from BMO Life Assurance Company ("BMO ...

Small businesses across the nation are gaining access to transformative AI-powered marketing automation services through new ...

A small-business owner and his team prepare a strategic marketing plan on an annual basis. The plan describes the actions they intend to take to accomplish the company's goals, such as increased ...

Even if you’re not flush with cash, it’s still possible to open a successful business. You’ll want to develop a strong idea, ...

Marketing plans are essential documents for virtually any business; it is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add ...

The company finds luxury stores that will carry ... Questions to Ask a Client When Designing a Marketing Plan. Marketing plans outline a... What Is the Difference Between a Strategic Plan and ...