Elle Kolb launched her own business, Kolb Creative, devising customized digital marketing strategies for her small- to medium ...

A small-business owner and his team prepare a strategic marketing plan on an annual basis. The plan describes the actions they intend to take to accomplish the company's goals, such as increased ...

Intrepid Travel has expanded into accommodation, purchasing two new properties as the sustainable tour operator aims to drive ...

Find out what the next leap in the evolution of artificial intelligence is and how it may affect the way accountants do their ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...