Traditional marketing mix models (MMM) are too slow, too shallow, or too siloed to offer real-time insight. They’re great for ...

The validation session held at the Ocean Bay Hotel, Cape Point, Bakau, marked another milestone in the Tourism ...

The Business plan allows for 100 charts per user ... Richard brings over 20 years of website development, SEO, and marketing to the table. A graduate in Computer Science, Richard has lectured ...

Some 60% of the surveyed marketers say they plan to increase spend on content ... For more findings, including more charts and tables, download a free copy of "B2B Content Marketing: 2012 Benchmarks, ...

Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

A marketer walks into a Dublin bar. No, this isn’t the start of a crude joke – it’s Andrew Tindall’s dispatch from Google Marketing Live, where the demos dazzled, the acronyms flew, and AI promised to ...

The best way to approach a wavering market is the same approach I recommend every year: have a marketing plan. My pre-harvest marketing plan for 2023 corn is shown here. This is not a plan to sell the ...

The big question is if you are already this far along in the production plan, what is the status of your marketing plan to support that production? Related:Corn top choice in 2022 despite record costs ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Launching a tech product or service successfully requires more than just innovation. It demands a well-crafted Go-To-Market (GTM) plan that ensures your product reaches the right audience effectively.