Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

Examples of process performance metrics include: Marketing KPIs attempt to gain a better understanding of how effective marketing and promotional campaigns have been. These metrics often measure ...

All metrics are vanity metrics without context, so be absolutely sure you’re paying attention to this one above all.

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

In the fast-paced world of e-commerce, knowing what drives your online store's success is vital. With a sea of metrics ...

Dmitrii Kustov, Regex SEO Tomorrow’s performance marketing will shift from chasing metrics to mastering customer moments. AI and real-time data will make campaigns feel like conversations ...

Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics. 3D medical animation services have emerged as a ...

Marketing software startup Hightouch today announced that it has closed a $80 million funding round at a $1.2 billion valuation.