Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Use of University of Minnesota Morris wordmarks and logos must conform to current policies and guidelines. See the Graphic Identity Guidelines for more information. These logos have specific uses and ...

Explore bespoke custom folders that stand out, but learn why quality & personalisation in South Africa might stretch your budget.

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...