In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...

Microsoft may be on its way to developing AI models independent of its partnership with OpenAI. Over time, the generative AI company, OpenAI, has expanded its influence in the industry ...

That cute top that looks so good in the H&M ad is a real piece of clothing. The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and ...

When it comes to fashion models, the body diversity revolution appears to be at an end. By Vanessa Friedman Earlier this month, I was standing backstage at the Schiaparelli show in Paris talking ...

But, it still over-credits and under-credits certain touchpoints, and so it can skew your marketing reporting and investment. If you're ready to get super-precise about your attribution, look no ...

DeepSeek released an upgrade to its large language model this week, an update the company said featured “significant improvements” over its predecessor as the China-based startup appeared to ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

Content moderation systems are being abandoned and defunded, leaving many countries looking for alternatives. A few weeks ago, when I was at the digital rights conference RightsCon in Taiwan, I ...

Our new paper, published in AI and Ethics, explores this. To make the possibilities clearer, we imagine four search tool models: Customer Servant, Librarian, Journalist and Teacher. These models ...

Learn More Reve AI, Inc., an AI startup based in Palo Alto, California, has officially launched Reve Image 1.0, an advanced text-to-image generation model designed to excel at prompt adherence ...