In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

But, it still over-credits and under-credits certain touchpoints, and so it can skew your marketing reporting and investment. If you're ready to get super-precise about your attribution, look no ...

Multi-level marketing (MLM), also known as direct marketing ... the hands of independent distributor networks. Under the MLM model, distributors are not employees of the company.

Prior to the pandemic, the possibilities of multichannel marketing were only just starting to be tested. COVID has now disrupted a commercial model that was slow to change – and as with all ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

The Union Bank LBO Final Result 2025 has been declared on 15 April 2025, candidates who appeared in the exam can check their results from the official website @unionbankofindia.co.in or from the PDF ...

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