This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

Here are the seven golden rules that will help young marketers and business heads get global expansion right for their brands ...

Regardless of your industry, any company can benefit from forging deeper connections with its target audience.

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

MarTechBot is thinking ... Using surveys from the last six months, we’ve added a section on AI adoption in marketing and updated the section on marketers’ attitudes. There is a lot of talk about AI’s ...

The council said the rankings provide detailed insights to help companies refine strategic direction, adjust marketing mix strategies and enhance brand communication effectiveness. The council ...

Verizon Business’s top marketer believes that bringing product under marketing’s remit has helped the business become more “customer-centric” and empowered the business to be more successful. Iris ...

Without clear guidelines, AI use in marketing becomes chaotic ... And what if the very thing that promises to elevate brand strategy is the same thing that threatens to dismantle it?

She currently calls a 200-square-foot studio on New York City’s Upper East Side home.see full bio It’s time to level up your real estate marketing game. But where do you begin? We know you ...

The opaque process, part of a strategy by conservatives to realign the liberal tilt of elite universities, has upended higher education. University leaders have been stunned by the swift assault ...