The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

More than 700 ETFs launched last year, including ones that hold crypto or make leveraged bets on individual stocks like ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Throughout the Lancaster County region in July are talks about potting houseplants, growing food plots for wildlife, soil ...

Strategy 2: Maximise your reach by varying the types of congresses you attend. A mix of global, regional, and local events can increase visibility broadly while allowing for more focused, targeted ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

Brand Strategy Puma brings popular shoes to Fortnite as sportswear marketing evolves The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will ...

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