Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

This article is part of a series of articles on marketing along the customer journey. Read more. Customer journeys are more complex than ever before, as people now experience a multitude of ...