The new features are designed to empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey.

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.

It’s not what you know, but who you know. That quote is supposed to be about networking—but it’s even more important to know ...

Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever ...

The digital realm is less a fixed landscape and more a turbulent ocean, constantly reshaped by waves of innovation and ...

Starz CEO Jeffrey Hirsch discusses plans for the 'Power' and 'Outlander' franchises and growth strategies after completing ...

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Havas Play bridges the gap between marketing and gaming culture to create immersive experiences that resonate with consumer passions ...