The new features are designed to empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey.

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

With WhatsApp projected to reach around 3 billion monthly active users globally in 2025, the platform has evolved well beyond personal messaging. It is now a central channel for customer engagement ...

Master Microsoft Teams channels with tips to create focused spaces, integrate apps, and simplify team communication. Learn to ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, ...

Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.

It’s not what you know, but who you know. That quote is supposed to be about networking—but it’s even more important to know ...