Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

The new features are designed to empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey.

Search Engine Land Awards judges reveal what makes an application award-worthy Chat with SearchBot Please note that your ...

Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, ...

Atlantic Records triumphed in the Artist Marketing Campaign category at the Music Week Awards in recognition of their hugely ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top ... He has worked for Google/YouTube, the Travel Channel, and the New York Times.

AI token agents—blockchain-powered autonomous programs capable of executing complex tasks—are emerging as vital tools to ...

Over the past few years, the kinds of B2C and B2B use cases businesses have sought our help in solving have grown in variation and complexity.