The new features are designed to empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey.

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

With WhatsApp projected to reach around 3 billion monthly active users globally in 2025, the platform has evolved well beyond personal messaging. It is now a central channel for customer engagement ...