For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Experience on both sides of the table has shown me what truly matters isn't long client lists or awards, but finding partners ...

Boundary-breaking style meets athletic innovation in Zendaya's latest collaboration with Swiss athletic brand On. The ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

The announcement comes with the launch of a fresh marketing campaign titled ‘Campa Wali Zidd’, set to debut during the IPL season. The campaign will be broadcast across TV, connected devices ...

“This isn’t just a marketing campaign. It’s going to touch every part of the Spotify business locally”. The campaign includes the launch of a dedicated Turn Up AUS hub on ...

Keir Starmer has struck a deal to bring a multi-billion pound Universal Studios theme park to Britain - creating thousands of jobs. The resort, set to be among the most advanced in Europe ...

Global carry essentials brand LOJEL has launched a new campaign to empower travellers to embrace their adventures, whether commuting through bustling city streets or embarking on long-distance travel.

Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing. The coveted ...

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. Dove didn’t do anything flashy. They just showed real women being real ...