Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling.

Email is not just a communication tool—it is the anchor of the digital identity and critical to building lasting ...

These 10 updates will help marketers in the Salesforce platform work smarter. The post 10 must-use marketing updates in the ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer engagement and data-driven decision making.

Many CVs describe what you did at the job, for example, managed the content on the website, created a PR campaign ... as we are moving so fast in digital marketing, you will be moving backward.

Start With Who They Are—and Who They Want to Be Every great identity marketing campaign begins by asking: Who is my customer today? Who do they aspire to become? Direct mail gives you the ...

The result: a campaign that delivered an average order value 59% above the network's norm, underscoring the power of creator-driven marketing to influence consumer behavior and drive sales.

“We are taking this to the next level a marketing campaign can now be in one design—your brief, brainstorm, budget and pitch can literally be on the same page.” Agencies often juggle multiple ...

Sky is promoting the launch of its Sky Sports+ service with a multichannel campaign made by its in-house creative team.

To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives ... offers a customizable free template for your content ...