Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

A few decades ago, business cards, billboards, brochures, and newspapers were the main marketing methods. New and innovative ...

The Indian government announced the Union Budget for the 2025-26 fiscal year on Saturday, bringing modest gains for certain tourism sectors.

As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to ...

Companies across the UAE are spending less money on advertising on Meta’s platforms, such as Instagram and Facebook. Reasons ...

Influencer marketing in 2025 is evolving to focus more on transparency, and real-life experiences. Brands will shift from one-off sponsored posts to long-term partnerships with micro-influencers ...

UK marketing budgets returned to growth in the final three months of 2024 after flatlining in Q3, but spend in main media budgets declined. According to the Q4 IPA Bellwether report, over a fifth ...

Most industry leaders are calling for the Budget to include measures that stimulate economic growth by increasing citizens' disposable income and boosting consumption ...