Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

A few decades ago, business cards, billboards, brochures, and newspapers were the main marketing methods. New and innovative ...

The Indian government announced the Union Budget for the 2025-26 fiscal year on Saturday, bringing modest gains for certain tourism sectors.

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Companies across the UAE are spending less money on advertising on Meta’s platforms, such as Instagram and Facebook. Reasons ...

Influencer marketing in 2025 is evolving to focus more on transparency, and real-life experiences. Brands will shift from one-off sponsored posts to long-term partnerships with micro-influencers ...

Most industry leaders are calling for the Budget to include measures that stimulate economic growth by increasing citizens' disposable income and boosting consumption ...

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just execute pre-designed plans—they'll help co-create impactful and relevant ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...