E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The infamous 2025 crypto bull run is fast approaching, and although Bitcoin (BTC) and Ethereum (ETH) hold significant value ...

Danville's Office of Economic Development and Tourism has received a $30,000 grant from the Virginia Tourism Corporation's ...

Marketing Strategy - It's hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add little value and end up on a shelf, collecting ...

A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. See the handy infographic.

When times are tough, you have to find a way forward. If you have a good plan, stick to it. A good plan involves the right products and services, the right message, and the right activity.

Two Pennsylvania state senators are introducing legislation to legalize adult-use marijuana, aligning with 24 other states.

From milk to yoghurt, dairy is a great source calcium, protein, and vitamins like D and B12. It can also support gut health, ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

Learn how ChatGPT and Claude 4 stack up in planning a Tahitian getaway, providing comprehensive itineraries, activity options, and restaurant picks.