​Marketers have long relied on this data to craft tailored messages for specific groups. However, recent studies from Adlook ...

Small businesses typically split up their target market based on age, gender, income, geography and lifestyle. Age and gender fall under a wider type of segmentation known as demographic ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Competitive Intelligence: Conduct in-depth competitive analysis to identify market gaps, opportunities and threats. • Customer Segmentation: Identify and target specific customer segments with ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications ... People don't make decisions solely based on their age or past behavior, ...

The global prefilled syringes market share is projected to grow from US$ 6.69 Billion in 2022 to US$ 15.0 Billion by 2030, driven by the increasing p ...

However, that changed from the mid-2000s onwards when digital marketing started evolving. The digital platforms were capturing all kinds of data on an almost real-time basis. Interestingly ...

Digital marketing allows you to connect with people ... And it does not stop there with age or gender. You can also segment your advertisements geographically, by level of income, type of phone ...

A decade after being engulfed by a controversy, Wall Street’s secretive dark pools are back, and they are getting even darker ...

Under Armour, Inc. navigates tariff challenges while leveraging premium products & strong finances. Click for my updated look ...

Ataxia Treatment Market, trends, and advancements in neurological disorder treatments. Discover growth drivers, key players, and forecasts up to 2035 ...

The global ceramide market was valued at $85.0 million in 2019, and is projected to reach $133.8 million by 2027, growing at a CAGR of 5.8% from 2020 to 2027. Ceramide, a type of lipid complex, is ...