Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired ...

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Pores? Never heard of them! Or at least that's what you'll be saying after trying out the new Photo Finish Pore-Vanishing ...

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s normal for your skincare needs to change over the years—especially once ...

When the goal is to minimize pores and soak up excess oils that foil your everyday makeup, adding a primer should do the ...

Heavy metal first hit the airwaves back in the 1970s and 80s, but many of the elders of metal continue to rock, shred, thrash ...

When it comes to cult, viral, top-rated, best-selling, whatever-you-want-to-call-it products, Embryolisse Lait-Creme ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Before trying this primer, I used to need to touch up my makeup most afternoons. I’ve found little to no need to do so since incorporating Smashbox’s latest formula into my routine.

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s normal for your skincare needs to change over the years ...

An InStyle editor swears by supermodel Miranda Kerr’s Kora Organics Noni Glow Face Oil. The lightweight face oil brightens, ...

OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft. EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer ...