As Magnum’s global brand vice-president Ben Curtis tells The Drum, however, the premium ice-cream maker has been using this behavior to its advantage. Unilever-owned brand Magnum is using ...

Picture this: You excitedly go to a convenience store or grocery’s freezer to get yourself a Magnum ice cream bar but there are three indulgent flavors to choose from – Almond, Classic ...

The London-headquartered multinational conglomerate – one of the world's largest consumer goods companies – said Tuesday it will spin off its ice cream brands including Ben & Jerry's ...

The newly minted firm will boast five of the 10 best-selling ice cream brands worldwide, namely Magnum, Ben & Jerry’s, Breyers, Walls and Cornetto. Sales of these and Unilever’s other ice ...

I eat ice cream all year round (yes, even in the depths of winter), so if you're anything like me, you'll be excited by the ...

Magnum’s global brand director Tugce Aksoy You’ve had a diverse career across journalism, pharma and personal care, and spent the last decade in Unilever’s ice cream division, including ...