Hitchcock himself is often associated with the term, as he used the term often and, indeed, employed MacGuffins often in his movies. The term refers to an object (usually) that is central to the ...

The MacGuffin—a term popularized by Alfred Hitchcock—refers to an object ... They're all weak points in their respective films. "Knowledge was their treasure." The titular crystal skulls ...

That’s a MacGuffin! This month we’re celebrating one of film’s great narrative devices, popularized by Alfred Hitchcock, as we see here in one of his most culturally influential films.

No! That’s a MacGuffin! This month we’re celebrating one of film’s great narrative devices — coined by screenwriter Angus MacPhail and popularized by Alfred Hitchcock — and we’re going ...