which had been replaced with a sans-serif word mark. The sans-serif wordmark (top) and the restored script logo (bottom) [Image: Lord & Taylor] Calling the former logo “the biggest betrayal of ...

But the oldest retailer in the US begs to differ. The Lord & Taylor logo has changed as often as the legacy department store brand has changed hands in recent years, going from a sweeping cursive ...

Lord & Taylor has such a huge profile, among different generations and different cultures.” Along with the return of the historic logo, Regal Brands’ new 75-person Lord & Taylor retail team is ...

Lord & Taylor is going against the grain ... which had been replaced with a sans-serif word mark. Cursive and script logos have fallen out of fashion in recent years, as companies like Johnson ...

Sina Yenel, chief strategy officer at Regal Brands Global, which now runs Lord & Taylor, calls the disposal of the classic logo in 2022 “the biggest betrayal of the brand.” “I understand ...