We look back at Kia’s previous logos, and Kia explains why it went so extreme with its newest one. Here's how it may have ...

H istory has a habit of creating meaning, and Cadillac has latched on to some history that predates the company while also ...

Here's a look at Google – and its ever-changing logo – over the years. Google founders Larry Page and Sergey Brin met in 1995 at Stanford University when Brin was considering whether or not to ...

Tropicana, then owned by PepsiCo, changed its logo back within a few months. For “brands that have a long history, you always can look backwards,” Calkins said. Tapping nostalgic images can be ...

James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL. The NBA logo is one of the most identifiable images in sports, but there’s ...

Why is that? Here's a history breakdown of the Steelers logo, including how it came about and why it's only on one side of the helmet. Why is there only one logo on the Steelers' helmet?

In honor of the unveiling, we put together a history of Microsoft's evolving logo: The good, the bad, and the bizarrely "groovy." (Hey, it was the '70s). 1975: Microsoft appeared to be inspired by ...

Instead, a lot of people were talking about the Rams’ new logo. A similar version with slightly different colors was leaked earlier, but the Rams’ announcement meant that it is now official.

His infamous sketch in the back of a yellow cab became the most imitated logo in history—and cities are still copying it today. In the summer of 1977, New York City was burning. A 25-hour ...