If you’re partial to the also-rans, don’t lose hope ... see the shepherd’s crook logo on a shirt or cap, and then beside it, on similar apparel, an image of a ram or a firetruck.

Cool Brands Supply said it has sold footwear and apparel bearing its trademarked logo with back-to-back F's since 2003. The company argued LIV Golf uses a similar logo on hats, shirts and sweatshirts.