The company, which moved from Fountain Square to the Lockerbie Square Historic District last year, said it would be wrapping ...

Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step ...

Read on to explore some of the key digital marketing innovations that are set to redefine ... of staff preparing for guests, or showcasing local attractions to enhance the guest experience.

If we don't have a fundamental understanding of how a state, region or DMA reacts to our brand now, it will be harder to adapt.

Ever feel like your marketing communication project is stuck in a rut? You’re not alone. Many businesses grapple with keeping ...

Gourville, John T. "The Marketing of Innovations Module I: The Risk of Innovation." Harvard Business School Module Note 506-015, September 2005. (Revised October 2005.) ...