With gambling firms dominating, BBC Sport looks at how and why football shirt sponsorship has changed over the decades.

It wasn’t so much what Liverpool’s players were doing on the ball, analysts realised. The secret lay in what they were doing without it. Slot distanced himself from comparisons made back home ...

which was without sleeves. “Do you like it?” Boone asked the crowd with a smile. Who is Benson Boone? The backflipping Grammys best new artist nominee Need a break? Play the USA TODAY Daily ...

Salah's best Premier League Liverpool goals Mohamed Salah's new ... both parties in this sporting marriage simply cannot live without each other. Salah, even though he is 33 in June, would have ...

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Liverpool and Adidas struck gold during their two previous partnerships, creating classic kits that remain all-time favourites – and hopefully there will be more to come! Adidas became ...

The worst-kept secret was revealed last month as Liverpool signed a new multi-year kit deal with Adidas, and ever since concept kits and leaked shirts have emerged. As the season draws closer to its ...

However, Google said its new Agent Development Kit (ADK) and other additional capabilities also offer control over how agents behave. The company said the ADK simplifies the creation of multi ...

Liverpool's football kits carry a rich history ... three stripes motif running down each side of the torso, with green sleeves and a white front and stuck around for two seasons, outliving ...

Real Madrid will not be allowed to wear their famous all-white strip when they take on Arsenal in the first leg of their Champions League quarter-final on Tuesday.

After a rare weekend to forget, Liverpool have the chance to bounce back at home this weekend. West Ham United are the opponents on Sunday afternoon. The Reds slipped to a 3-2 loss at Fulham on ...