At the beginning of March, Liverpool were ... naming rights and training kit sponsorship from Axa (£20m, since renewed at a slightly higher rate) and Expedia sleeve sponsorship (£15m).

Real Madrid will not be allowed to wear their famous all-white strip when they take on Arsenal in the first leg of their ...

The long-awaited second volume moves Aston Villa's remarkable story forward – with the ups and downs between 1950 and 2024 ...

We can barely make 50 feet of progress down any given avenue without snapping pictures ... for Ceej and Peanut Butter Kit-Kat bars for me, along with a sleeve of delicious coconut-flavored ...

Konsa credits his brother, Antonio, for keeping him focused as a schoolboy, admitting that his upbringing could have been different without his family’s unwavering ... while the likes of Liverpool, ...

Clubs who fall below the Elite tier, such as Leeds United, do not get the same benefits, while some clubs are forced to use Adidas templated kits without any unique features at all. Liverpool’s ...

But the Reds will look different next season regardless. Indeed, Liverpool will also be changing kit suppliers this summer after the club announced a switch from Nike to Adidas earlier this year ...

Arne Slot has taken to the Liverpool managerial position like a ... "You have a decision to make as a player where you either roll your sleeves up and give someone great competition or you accept ...

Liverpool will join Bayern Munich, Real Madrid, Juventus, Manchester United and Arsenal in the Elite tier of Adidas teams and that means they will get ‘authentic’ kits alongside the standard ...

Liverpool last week confirmed a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike. And now a number of club badges that might appear on next season ...