Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Professional social networking site LinkedIn has made new inroads into the digital advertising market, with ...

The following five additional LinkedIn Ads metrics will provide insights for increasing your ... However, you do know your product and service price point. Armed with that information, you can make a ...

Connecting our Flight Control platform to LinkedIn gives brands and agencies the opportunity to scale not only B2B marketing, ...

leadership and business advice will be the first topics to be covered LinkedIn has announced some changes to its ad revenues with the rebrand of Wire Program to LinkedIn BrandLink, which it says ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

New LinkedIn research indicates that 94% of them believe video helps accelerate advertising ROI. However, ROI isn't just about video; it's about delivering ads against contextually relevant content.