The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

PS Store has released a free demo for a brand-new game that released just this past Tuesday. In development for over two decades (yes, 22 years), Captain Blood finally released on the PS5 and PS4 ...

We really appreciate the effort taken by the Government to make this historic India-UK Free Trade Agreement. Our British brand Norton will launch later this year and this agreement will help us ...

The economics of collaborations are not straightforward. Sometimes it’s a licensing fee to use a logo. Other times both brands want to drive awareness for an event or a cause. The highest ...

Originally launched as a free service to rival Xbox Live in 2010, PlayStation Plus has evolved significantly since its humble beginnings in 2010. The current iteration of PlayStation Plus is a ...

So let's use that as an introduction to the idea of brand elasticity. If you could use a quick reminder, however, price elasticity is, according to Harvard Business Review Contributing Editor Amy ...

Outback Steakhouse wants to fix its value perception. Executives said the chain has lost share to steakhouse competitors on value, which includes pricing and food quality. Applebee’s is also ...

Working mothers often face relentless pressure juggling responsibilities. The ancient wisdom of 'Shri Krishna Charit Manas' and Krishna bhakti offers a path to balance. Integrating spiritual ...

Mother's Day, celebrated annually on the second Sunday of May since 1914, began as a movement for unity and recognition of mothers' sacrifices. Evolving from post-Civil War efforts to promote ...