Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Doncic is the first international player to ever top the jersey sales list and the first player other than Stephen Curry or LeBron James to be No. 1 since 2012-13 when the New York Knicks' Carmelo ...

Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...