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Hot Wheels Is Going After LEGO With New Brick Shop Brand - MSN
Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building ...
For many people, Lego is their first entry into the world of engineering. With the Technic line of building blocks complete with all manner of gears and shafts and wheels, there’s a ton of fu… ...
Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building sets to compete with LEGO. The lineup includes three tiers—Speed ($20), Elite ($50), and Premium ...
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