According to a report by TOI, LEGO’s story is one of resilience ... TV shows, and theme parks, the company started losing focus. Toy sales declined, and behind the scenes, LEGO was struggling ...

Their lesson from this sale was that every creation has a story and to create, people need bricks! By 2015, LEGO passed Mattel to become the world's greatest toy company with $2.03B sales in the ...

2 / 7 Following the 1978 introduction of Lego themes and ... Esteban edited this story. He grew up with a wooden box full of loose Lego and Tente (a Spanish construction toy similar to Lego ...

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly ... “I think, perhaps, the overarching story here is that they really ...

Lego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales. Growth among ... Some best-selling themes for Lego were Star Wars and Harry Potter — both of ...