Kotler has added a co-author (Tuck Professor Kevin Lane Keller) and the two plan to publish the book's 13th edition in early 2008. As usual, at least 20 to 30 percent of the text will be new. At 76, ...

As a communications executive and mom of three, I make it a point to give my middle child attention because it’s easy for him to be “the forgotten one” in a family of five with busy parents.

along with co-author Kevin Lane Keller. It has been called one of the top 50 business books of all time by 'Financial Times' and sells over 30,000 copies each year in India alone. Kotler invited ...