Ao longo da história, o chamado “pai do marketing moderno”, hoje com 94 anos, se transformou em mentor, guru, mestre e ...

Em meados de dezembro, quando todos já se preparavam para as festas de fim de ano e fechavam seus balanços, Philip Kotler lançou o livro Marketing 6.0 - The Future Is Immersive (O futuro é imersivo).

O livro Marketing 3.0, lançado em 2010, apresenta o modelo de marketing centrado no ser humano. Escrito por Philip Kotler, um dos principais autores de marketing, o conteúdo fala sobre como as ...

"Marketing keeps changing and seems to change every week," said Philip Kotler, a globally-renowned marketing pioneer often described as the father of modern marketing, during a live online ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

O livro destrincha a teoria dos "4Ps do marketing": preço, praça, produto e promoção, os fatores que precisam ser levados em conta para planejar e executar estratégias de vendas. Kotler ...

Professor Kotler has witnessed numerous transformations in the theory and practice of marketing since earning his Master’s Degree in Economics from the University of Chicago in 1953. In 1960, three ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Two case studies of mobile financial service provider bKash have been featured in a local edition of "Essentials of Modern Marketing", a marketing book written by professor Dr. Philip Kotler ...