“Comfort is the most important thing, which my two sons drilled into me,” says Crewcuts’ head designer Jenny Cooper ... sweaters and flower print dresses is available at J.Crew stores ...

When Beau was born, Gemma was really keen to dress him in high-end outfits ... secondhand sites where mums were selling off old designer kids’ clobber on the cheap.” “The first designer ...

Kids, particularly girls ... Its knee-length fit and subtle ruffled details make it a trendy option for any party. The dress is crafted for comfort while maintaining a high-fashion aesthetic.